According to the Constitution of Singapore, Malay is the national language of Singapore. Constitutionally, Malays are recognized as the indigenous peoples of Singapore. The other four languages used in Singapore, according to the constitution are English, Chinese, Malay, and Tamil. Although de jure Malay is the national language, but the de facto language of Singapore is the Singapore English. And it is the official main language of instruction in all schools. English is also the standard language of the administration and is also promoted as a significant language for international business.
Singapore is home to a diverse culture. Tamil is also one of the official languages of Singapore and written Tamil uses the Tamil script. According to the population census of 2010, 9.2% of the Singaporean population were Indian origins, with approximately 76.7% Tamil speaking natives. Furthermore, 51% of people speak Mandarin and other varieties of Chinese at home.
Hence, if you do not pay attention to localizing the content, then you may lose your business to your competitors. Businesses are expending massive amounts of money because of it. You might invest thousands of dollars on expert copywriters and catchy taglines and delay press releases when wording feels out of place but when you enter foreign markets, and neglect localization or translation, you may be at back foot with the homegrown markets and business who are attracting clients by using regional and native language.
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